Products On Demand In Zambia
This report presents a strategic analysis of the Zambian market for high-quality skin care products and forecasts its medium-term development under the influence of COVID-19 on the market. It offers a comprehensive overview of market value, dynamics, segmentation, characteristics of key players, prices, international trading trends and insights into growth, demand drivers and challenges. It is one of the most comprehensive reports on the Zambian market for high-end skin care products, offering unsurpassed values, accuracy and expert insights.
Recently, I consulted with a company that recently launched a new product in Zambia. The company is very optimistic about product success in the country. Wesley Ngwenya and I wanted to talk about consumer-oriented products versus sales-oriented products this week.
In order to enter the market, companies launching new products here in Zambia need to change their packaging to meet the needs of Zambian consumers and what is in their pockets.
Zambia will tap Africa’s growing demand for food and agricultural products to ensure an economic boom in the sector, the Zambian government has said. Grogan said the introduction of sustainable irrigation strategies and the reduction of uncertainty in production would put agriculture at the heart of Zambia’s economic development. The importance of the project is that the region of the country produces products that meet international food standards and creates a key market for these products, exporting more organic honey to the EU and the UK.
Freshwater fish is growing in demand in the region and this project will improve Zambia’s export competitiveness in fish and fish products in the near future, when production levels increase. Fish has been declared an important food product by the African Union, and Zambia is developing its aquaculture to meet the increasing demand for fish in the future.
The World Bank estimates that the fish imports to Zambia have increased 15-fold in the last decade and the government has designated aquaculture as a high priority sector. The study was commissioned by the Musika Development Initiative and the Indaba Agricultural Policy Research Institute (IAPRI) to assess the profitability of investments in modern markets for fresh produce. Annual consumption in Zambia is estimated at 1 million tonnes, which is worth more than 330 million dollars. To meet this demand, the country imports 50% of the fish it consumes, amounting to an estimated $367 million annually.
Consumption is expected to increase to 1.4 million tonnes worth US $0.5 billion by 2020. Zambia’s current production is 14 million tonnes (MT), of which 23.5 million are expected to increase to 22 million tonnes by 2020. Net sales of fresh fruit and vegetables in local markets amount to 1 million metric pounds (MT) worth more than 200 million US dollars. Net agricultural turnover from this sector is expected to increase by an astonishing 50% by 2020, indicating that the sector’s prospects in the country remain optimistic, according to the study.
US goods exports to Zambia were $9.9 million in 2019, compared with $4.92-9.6 million in 2018 and $7.34 million in 2009. US imports of goods to Zambia totaled $8.3 million in 2019, up from $5.63-10.7 million in 2018 and $8,740 in 2009. Total US agricultural exports to Zambia amounted to 805 thousand in 2019.
In Zambia, efforts to promote consumption of local products have received maximum recognition in the country through the campaign. President Edgar Lungu said in his 2020 State of the Union Address: “Government agencies and consumers prefer local products. Various stakeholders appreciate the fact that promoting and consuming local products is good for economic growth.
The Zambia Association of Manufacturers (ZAM) is a trade group dedicated to improving the quality and standards of products from Zambia. The Zambian campaign, which aims to promote job creation, economic development and the production and consumption of high-quality Zambian products, includes products with the campaign’s official logo, quality assurance signs and national pride. His praise for the campaign is a government-initiated program to encourage consumers to buy products labeled as made in the country.
The key to success will be to convince consumers to prefer products with a significant local content, said Zambia Association of Manufacturers President Ezekiel Sekele. ZAM also encourages companies to change their production processes to add value to the country. Evans Ngoma, founder of Buy Zed, says that the move will have a positive effect on many stakeholders, especially farmers who will be confident of a ready market.
Evans Ngoma, founder of Buy Zed, says farmers need to increase capacity to meet demand. The Zambia National Farmers Union (ZNFU), a coalition of farmers, welcomes the move, which will promote the local production of agricultural products.
Value-added activities already exist, for example, for cotton straws, which are the main product in terms of quantity. In addition, various parts of the cotton crop are transformed into finished products – soap and cotton seed, for example – and the by-product sector can serve as the basis for a range of value-added activities, creating new jobs and sources of income for farmers and new business opportunities for investors. Consumer-oriented products are a time-consuming effort to invest in and research consumer behavior.
Although there are many locals in Zambia who consume products quickly, there seems to be little understanding of marketing strategies. This approach focuses on sales and design before the company puts the product on the market. It tests the market and develops a strategy geared to the needs of consumers.
The newfound interest in cotton products is good news for more than 250,000 smallholder farmers and millions of family members (8% of the population) whose well-being depends on the cultivation of the soft white fibre whose price has fallen in international markets over the last three years. Honey, fish and fish products from Zambia are increasingly in demand on local, regional and international markets due to their biological nature. Honey and fish are identified primarily as non-traditional products, and they have the potential to generate much-needed revenue for the Zambian government.
True, cotton lint is fiercely competitive with man-made fibers, but the price dampens the impact of the billions of dollars of support that major cotton producers are paying their farmers.